柴俊

2019-01-03 16:56:27 曾涉足创意、策略、渠道运营、管理顾问等多个咨询专业领域，积累了丰富的品牌塑造及渠道整合运营经验。擅长于策略思考，对品牌战略、渠道深度运营与全国化市场的整合运作有超常的把握和足够经验，对中、高价位酒的体系营销与推广有着深刻独特的理解。在深度服务洋河股份过程中，创造性提出洋河蓝色经典“男人的情怀”品牌主张，并于行业繁荣期，协助客户战略裂变梦之蓝，推动客户高端占位“中国梦”，实现企业高端产品跨越式发展。

Engagement across various consulting professional fields such as creativity, strategy, channel operation, and management consulting has cultivated an abundance of experience in brand building and channel integration operation. With a knack for strategic thinking, an exceptional command of brand strategy integration, in-depth channel operation, and national market operation is demonstrated, paired with deep and unique insights into systematic marketing and promotion for medium and high-priced wines. During the in-depth service process for Yanghe shares, the innovative brand proposition for Yanghe Blue Classic "Men's Feelings" was proposed. Assistance was provided in strategic fission of Dream Blue amidst industry prosperity, enabling clients to secure the "Chinese Dream" of high-end positions and achieve leapfrog development of enterprise high-end products.