价值营销模型" 行业专业性 高度重视
策略与创意 头部资源
支持 权威数据支持 战略百分百
执行力
利用社交媒体,做到“四两拨千斤”的营销效果
形成独有品牌认知,创造品牌差异化价值
从网络和移动广告到社交媒体,制定最有效的策略
最佳渠道组合和创建相关信息来有效传递
定制客户独有的品牌IP,解决营销传播三大难题
吸引消费者,达到品牌声浪传播与产品营销
最佳的美术设计,提供独特的品牌表现和感知
通过创意视频或H5,实现与目标人群的高效沟通
创建内容,加深品牌与消费者之间的联系
品牌进行完全的沉浸互动会产生一种深层次的参与感
百分百执行力,让策略和创意能够实现其预估效果力
内外各细分领域的顶级传播资源已达成战略合作
更加了解您的品牌消费者、利用营销触点来达到效果最大化
长期致力于企业战略研究、新产品上市规律研究及行业成功企业业绩高增长奥秘的研究,对企业战略定位及配称体系有着深刻而独到的见解。在国内首倡“酒类实效营销首席专家”的咨询行业定位,总结并创立了中国酒水领域最具影响力和实效性的专业理论《4*7战略法则》及《盘中盘营销模式》,被《哈佛商业评论》誉为中国智业市场最具创造力的商业实践模型。
Long dedicated to the exploration of enterprise strategy, the mechanisms behind new product launches, and the keys to high growth performance among successful industry firms, profound and unique insights have been cultivated into strategic positioning and enterprise matching systems. Advocating for the position of the consulting industry as China's "Chief Expert of Effective Alcohol Marketing," the most influential and effective professional theories in the Chinese alcoholic field, namely the "4*7 Strategic Rules" and "Intraday Marketing Model," were conceived and established. These innovative business practices were lauded by the Harvard Business Review as the most creative within China's intellectual market.
曾涉足创意、策略、渠道运营、管理顾问等多个咨询专业领域,积累了丰富的品牌塑造及渠道整合运营经验。擅长于策略思考,对品牌战略、渠道深度运营与全国化市场的整合运作有超常的把握和足够经验,对中、高价位酒的体系营销与推广有着深刻独特的理解。在深度服务洋河股份过程中,创造性提出洋河蓝色经典“男人的情怀”品牌主张,并于行业繁荣期,协助客户战略裂变梦之蓝,推动客户高端占位“中国梦”,实现企业高端产品跨越式发展。
Engagement across various consulting professional fields such as creativity, strategy, channel operation, and management consulting has cultivated an abundance of experience in brand building and channel integration operation. With a knack for strategic thinking, an exceptional command of brand strategy integration, in-depth channel operation, and national market operation is demonstrated, paired with deep and unique insights into systematic marketing and promotion for medium and high-priced wines. During the in-depth service process for Yanghe shares, the innovative brand proposition for Yanghe Blue Classic "Men's Feelings" was proposed. Assistance was provided in strategic fission of Dream Blue amidst industry prosperity, enabling clients to secure the "Chinese Dream" of high-end positions and achieve leapfrog development of enterprise high-end products.
曾涉足创意、策略、渠道运营、管理顾问等多个咨询专业领域,积累了丰富的品牌塑造及渠道整合运营经验。具有数十年一线酒水企业营销管理实战经验,对酒类企业战略制定、商业模式建立及酒企运营方式的本质有深入的研究及深邃的理解,对于酒企组织建立、业务管理及执行有独到理解。
Involvement across numerous consulting professional fields, including creativity, strategy, channel operation, and management consulting, has fostered a wealth of experience in brand building and channel integration operations. Decades of practical marketing management experience within front-line wine enterprises has spurred in-depth investigations and deep comprehension of the essence of strategy formulation, establishment and operation of business models for wine enterprises. A unique understanding of organization establishment, business management, and execution within the wine industry has also been cultivated.